Job Title: Marketing Specialist

Department: Sales & Marketing

Job Brief

The Marketing Specialist will lead the development of market research based strategy and company market positioning and messaging. Develop and distribute compelling cyber security content for digital and traditional media and act in support of the company’s sales capability.

Responsibilities

• Develop & distribute compelling cyber security content for digital and traditional media such as website, newsletters, presentations, videos, social media, brochures, customer testimonials, blogs, etc.
• Develop integrated content strategy and deploy marketing campaigns and own their implementation from conception to execution through appropriate channels
• Manage various marketing platforms such as content management system, marketing automation software, and customer databases
• Build strong relationships with channel partners and the sales team to expand digital presence of key products & services
• Develop annual marketing budget and allocate/invest funds as approved
• Measure and report performance of marketing campaigns, gain insight and assess against goals
• Coordinate client events
• Track business development efforts and costs
• Keep web presence current
• Maintain knowledge of competitor products and identify and report intelligence on competitor pricing or marketing strategies

Required Skills

• Proven ability to prepare marketing content with a blend of focused research, strategy and creativity
• Excellent understanding and working knowledge of brand building and brand management
• Extensive knowledge of the Information Security industry
• Basic graphic design skills and an eye for aesthetics in presentation materials
• Superb writing, content development and editing skills
• Excellent time management, organisation, and prioritisation skills
• Proven team player who is both flexible and adaptable 
• 5+ years of direct work experience in a marketing role within the Cyber Security industry

• Post-secondary education, preferably in marketing/communications or equivalent experience
• Industry experience within finance, insurance, legal, healthcare, retail, resources, energy or real estate desirable
• Experience with WordPress and standard HTML code for formatting; marketing automation & CRM experience is considered an asset